Every successful project is supported by a project plan. Before a pixel is created I’ll help you set your goals, understand who your audiences (customers) are, and find the best ways to reach them. Then we’ll decide on a budget, and scope out the project to deliver the best return on your investment. At this stage, we’ll be ready to create a sitemap and wireframes (basic page layouts).
How your visitors use your website is at the forefront of my mind as I think about the architecture of your website.
User Experience (UX) is the lasting feeling a user will have during and after visiting your site. There are many contributing factors to this: How easy is it to use? What is the customer journey like? Is the copy easy to understand? Is it nice to look at? By providing an optimized experience, you will get positive results from users to your website.
Having considered the UX, I’ll then work on your User Interface (UI) – that’s the beautiful design part that everybody loves! I’ll work with Photoshop and Illustrator to create static visuals of your site and get them to a point where you’re happy, all before I write a single line of code.
When you’re happy with the designs, I’ll create your project using the most suitable technology. I hand-code using Responsive HTML5, CSS, jQuery, Flash (AS2&3) and PHP – and pull it all together in WordPress or any content management platform if you need to manage the content of your site yourself. I’m also a big advocate of responsive design – that’s catering for people viewing your site on smartphones and tablets.
You’ll then be given a test link to your project, where we can make any final tweaks until you’re happy for the project to go live.
It’s no good having a fantastic website if no one knows it’s there. I’ll work on your SEO to optimise your site to be as search engine-friendly as possible. I can offer advice on link-building (getting links to your site from other websites) and guide you on how to communicate with your customers on Social Media platforms like Facebook and Twitter.
I can help you run a successful pay-per-click advertising campaign using Google Adwords, and I also use online tools like Campaign Monitor to create targeted email campaigns that are relevant to your customers.
- SOCIAL MEDIA
So we’ve created a great site and you’re getting plenty of traffic, you’re all done – right? Wrong. A web project should be an on-going process not a one-off event. Using tools like Google Analytics I can monitor how your customers are interacting with your site.
You’ll discover if some sections are more popular than others, or find out if people are always getting to a certain stage then leaving. How many visits from mobile devices are you getting? Are your visitors coming directly or from search engines? Over time, this information can help us to continually improve your site based on your customer’s needs.